For the next two days Paul and I will be Tweeting, blogging, and otherwise chattering about the annual Personal Democracy Forum (PDF) in NYC. PDF is the premier event for dicsussion of online politics and Cable is a proud sponsor. Cable’s James Assey will be participating on a panel this afternoon focused on the state of US broadband and the Obama Administration’s goals to get every American connected. He’ll share the stage with Josh Silver from Free Press, Hank Hultquist of AT&T, and Blair Levin from the FCC.

PDF explores how we, as a society, are changing the way we interact with issue advocacy and candidate campaigns as well as our governemnt.

If you’re interested, use Twitter Search to follow the discussion.  You can find a full program and schedule for the panels at PersonalDemocracy.com

Time Warner and Comcast held a press briefing this morning to provide some details about the much anticipated “TV Everywhere” project that Time Warner Chairman and CEO Jeff Bewkes has been discussing for a few months including during a panel at The Cable Show back in early April.  Joining Bewkes for today’s briefing was Comcast Chairman and CEO Brian Roberts.

The main takeaway from today’s briefing is that Comcast and Time Warner will begin a trial to provide 5,000 Comcast customers access to cable programming (TBS and TNT for now) on a platform (the computer screen) where it wasn’t previously available, for no additional charge.  It is no more complicated than that.

The primary details released today include a set of principles that the companies agreed to:

• Bring more TV content, more easily to more people across platforms.
• Video subscribers can watch programming from their favorite TV networks online for no additional charge.
• Video subscribers can access this content using any broadband connection.
• Programmers should make their best and highest-rated programming available online.
• Both networks and video distributors should provide high-quality, consumer-friendly sites for viewing broadband content with easy authentication.
• A new process should be created to measure ratings for online viewing. The goal should be to extend the current viewer measurement system to include advertiser ratings for TV content viewed on all platforms.
• TV Everywhere is open and non-exclusive; cable, satellite or telco video distributors can enter into similar agreements with other programmers.

You can check out this story from CNET’s Marguerite Reardon – Comcast and Time Warner team up to deliver TV online – for a complete recap.

More details about the trial will undoubtedly be forthcoming, but the immediate knee-jerk negativity by some in the blogosphere was not only predictable, but uninformed.

But thankfully, there are also some more reasoned voices weighing in that recognize the potential of this announcement to bring real benefits to consumers by offering them access to more content in more places.  Will Richmond from VideoNuze boldly declares:

Despite what some skeptics say, consumers also stand to gain.  All that great cable programming that’s been locked to the set-top box in the home would now be available online. It sort of like cable’s version of on demand Sling, but without any upfront or monthly charge (at least that’s what we’re hearing for now).

Richmond takes a more rational view that this model is one that benefits both programmers and consumers, but they still need to work out some of the technical issues:

Comcast and Time Warner are taking a solid step forward in delivering more value to their subscribers who increasingly live their lives online. Now they need to tamp down the hype and just focus on executing in a logical, user-friendly way.

The rest of Richmond’s post is available here and he also aptly highlights some of the challenges that this trial will face including the necessary business model issues that the free lunch crowd tend to ignore.

Rarely a day goes by in DC without a panel discussion, new report or legislative hearing on the importance of broadband. Yesterday, the Pew Research Center’s Internet & American Life Project released a lengthy survey on Home Broadband Adoption. Not only does the study delve into the importance of Internet in the everyday lives of Americans, but it also shows a noteworthy rise in broadband usage over the last year.

The study notes that now, “63% of adult Americans now have broadband internet connections at home, a 15% increases from a year earlier.” That is up from 54 percent in 2007.

In addition, Pew’s study also looked at specific populations, like seniors, rural Americans and lower income households. Some key statistics from the report include:

• “Respondents reporting that they live in homes with annual household incomes below $30,000 experienced a 34% growth in home broadband adoption from 2008 to 2009.”
• “Broadband usage among adults ages 65 or older grew from 19% in May, 2008 to 30% in April, 2009.”
• “Adults living in rural America had home high-speed usage grow from 8% in 2008 to 46% in 2009.”

The broadband adoption numbers have definitely moved upwards in recent years and we should take a moment to applaud this progress. At the same time, there is still work to be done. We should ensure that all American households have access to some kind of broadband connection.

Broadband can be engine of job creation, a facilitator of educational and health care opportunities, and a means of shrinking the distances between isolated communities. Yet, without access, some folks are left behind.

This is why a broadband stimulus package (part of the American Recovery and Reinvestment Act) is so important. The stats demonstrate while broadband usage is going up, there is still a clear need to increase broadband adoption and use.

How these stimulus grant funds are used is critical. Earlier this year, we laid out a few ideas on how program should be structured around the following priorities:

1. Extending broadband facilities to unserved areas.
2. Supporting programs that enable underserved populations to acquire and to make effective use of broadband service where it is already available.
3. If funds remain, extending broadband facilities to underserved areas defined in terms of below-standard speed and other qualitative measures relative to today’s current-generation broadband services.

We’ve talked about the broadband stimulus package several times of the past few months. A white paper we released back in March provides our perspective on how funds should be implemented. And NCTA President & CEO Kyle McSlarrow shares his thought on this issue in this video. We also posted a White Paper from the U.S. Chamber of Commerce about the impact of broadband on senior citizens.

The trends for cable from “DTV Transition weekend” continued into the work week with no major issues on the horizon.  A wrap-up call with our industry-wide “DTV War Room” group at mid-day today found cable engineers mopping-up a few remaining challenges with broadcast station signals in a handful of markets.  By and large, cable customers weren’t being affected.  There were some isolated concerns – and we would stress “isolated” – about possible broadcast interference to the cable plant in a few places that may have resulted from changes in transmission frequencies among broadcast stations.  Cable and broadcast engineers were continuing to work together to solve those problems.  We have learned also that some broadcast stations in major markets are struggling with challenges around signal strength and contours.  That seems to be having some impact on over-the-air viewers, but not cable subscribers.

Cable industry customer care professionals reported only marginally-higher levels of consumer phone calls to cable call centers.  They said that while call volume was up on Friday and Saturday, it had begun to tail-off on Sunday and was returning to close to normal levels by mid-day Monday.

We don’t think the transition is “over” yet, probably for millions of Americans.  Broadcast stations in many markets are working now to adjust technical parameters and “ease in” to their new frequencies and digital formats.  Hundreds of thousands of Americans are still waiting to receive government discount coupons for over-the-air converter boxes – in order to retrofit their analog TV sets for over-the-air reception – so they’ll still be installing hardware, hooking up boxes, and evaluating reception of their new digital pictures for some time to come.  Likewise, some over-the air households may still reach out to cable companies, or our satellite and telephone company competitors, in order to sign up for multichannel video service…which we still think is a good option for any consumer who wants to see broadcast television on an analog set.  As an industry, we’ll need to stay vigilant as the transition winds down, to ensure that our customers and other consumers get the most from their cable service.

If there’s any lesson to be learned from the DTV Transition of 2009…it’s that preparation pays off.  It was probably helpful when the President and Congress pushed the culminating transition date from February to June, and we appreciate what the FCC did to coordinate the activities of the many disparate stakeholders in the transition.  But even before that time, we believe the quarter-of-a-billion-dollar investment the cable industry made in consumer education for cable customers starting in 2007 – paired with the billion dollars of commercial airtime that the broadcasting industry kicked in for public service advertising – raised awareness of the transition to virtually universal levels and gave consumers some clues about how to get ready.  Our industry-wide contribution of call center support for the FCC from February through April 2009 not only helped fill the gap in meeting the need for consumer response efforts; it too became a consumer education tool and helped our own companies better understand the questions on the minds of consumers as the transition played out.  And the low-cost digital basic tiers that some of our companies rolled out also have proven to be a great way to introduce over-the-air viewers to multichannel video while serving the public good by helping local broadcast stations preserve their base of viewers.

Despite any hiccups, the effort to prepare American consumers for the age of digital broadcasting is likely to be remembered as a healthy public-private partnership that brought together both collaborators and competitors in a common cause.

Reports from the FCC as well as our contacts at cable corporate and field offices indicate that the broadcasters DTV transition has been completed with a minimum of viewer disruption.  The Commission held a news conference on Saturday to say that most TV viewers weren’t affected when more than 900 full-power broadcast stations cut off their analog transmission before midnight Friday, effectively completing the long-awaited transition.  (You can read the Commission’s news release at http://www.fcc.gov/DOC-291384A1.pdf.)

Cable’s DTV “war room” operation has been under way since Thursday, featuring daily conference calls with more than 100 cable executives around the country, constant electronic communications with those executives, daily conference calls with FCC officials, and regular communications with representatives of the broadcasting and consumer electronics industries.  All of these outreach efforts turned up remarkably few problems.

Broadcast stations in a handful of markets had lost their digital signal, or were forced to reduce the power of their new digital transmission.  As we reported on Friday, this created some challenges for cable engineers in those markets who had to work hard to obtain and keep those signals up and running on cable systems.  As of the time of this writing, a very small number of broadcast stations are still having transmission problems, meaning that some of them can’t be carried by cable systems until the problems are fixed.  In all of those cases, broadcasting and cable engineers are collaborating closely to ensure continued cable carriage of the signals.  And the vast majority of issues that arose over the weekend were resolved within a matter of hours.

As far as we can tell, cable customer care has been largely unaffected by the transition as well.  A few cable call centers reported small “spikes” in call volumes this weekend at times when broadcast transmissions may have failed.  But as broadcast signals have been restored in most of those areas, call volumes have returned to normal.

We’re continuing to work with the FCC and to keep a close eye on all developments.  We’d appreciate knowing of any issues you’ve come across…or hearing any comment you might have about the course of the broadcasters’ DTV transition.