The government’s recent release of a national broadband map intensifies our collective focus on bringing broadband services to all consumers, and improving broadband adoption among those who already have some access.
Sixty years ago, however, there was a similar movement under way, to provide access to television to Americans who were then out of its reach. Just as innovation and investment today are helping overcome barriers to broadband adoption, an earlier generation of visionary entrepreneurs invested sweat-and-blood equity to help bring television to then-underserved communities.
Another of those first-generation “cable pioneers” passed away this week. Bruce Merrill, who launched cable TV in Arizona, died at 92. Merrill’s story is typical of an era when entrepreneurs in the hills of Pennsylvania and Oregon – and in areas of the great land mass in between – climbed utility poles to string the copper wire that would act as a beacon for television signals from distant big cities… which could then be distributed and fed to the residents of rural and outlying towns who weren’t yet in TV’s footprint.
Merrill built Arizona’s first cable system, offering one channel, in Globe in 1951. His company, then called Antennavision Corp., brought Phoenix’s channel 5 to the people of Globe, some 90 miles away. As the idea caught on, Antennavision, before the end of the 50s, was bringing distant television signals to 10 Arizona towns, helping residents in 9,000 households view TV signals that previously had been out of their grasp.
Merrill’s nascent “community antenna television” systems, and the company that built them, were a predecessor to the cutting-edge cable and telecommunications company that serves many of Arizona’s cable customers today, Cox Communications. A member of Merrill’s family is still bringing television – along with Broadband, digital voice, and other 21st century telecommunications services – to the people of Arizona. Merrill’s nephew, Steve Rizley, serves as Senior Vice President and General Manager of Cox Communications Arizona.
Cox’s Vice President for Public Affairs, Ivan Johnson, celebrated Merrill’s distinguished career, and his contributions to life in Arizona, in a note to Cox’s Arizona employees:
“Arizona lost a pioneering legend in the cable industry when Bruce Merrill, founder of American Cable Television (predecessor to what today is Cox Arizona), passed away. The son of one of Arizona’s founding families, Merrill, 92, built one of the state’s first cable television systems… Over subsequent decades Merrill continued to build and acquire cable systems, expanding into California’s Imperial Valley, New Mexico, Texas, Kentucky, Tennessee and eventually up the eastern seaboard into New York and Connecticut. Other companies Merrill founded advanced the amplification and transmission technology that enabled cable television to grow. He was also instrumental in the formation of industry organizations, including the Arizona Cable Television Association (ACTA), where he served as president from 1973 to 1975. Merrill also served as chairman of the National Cable Television Association (NCTA) and was a founding member of the Cable TV Pioneers. He was also a charter member of the ACTA Pioneer Hall of Fame and was inducted into [Arizona State University’s] W. P. Carey School of Business Alumni Hall of Fame for his contributions to the local and national community.”
The passing of Merrill, and the retelling of his life accomplishments, reminds us of the role of passion, commitment, and innovation in driving the technological progress that enhances our lives. Let us hope today’s class of entrepreneurs and visionaries continue to carry that spirit forward into the broadband age.