On Friday morning, Tom Tauke took to Verizon’s blog to post thoughts on the rumored FCC decision reversing the bureau’s suggested dismissal of cable’s complaint about the telco’s “retention marketing”.  NCTA President Kyle McSlarrow drafted a response here and on Verizon’s blog.  The back and forth went on late into the night with Kyle posting his final word after 8pm.

Due to the relatively unprecedented nature of this direct, and public, debate between major industry players, a lot of people took notice.

Sidecut Reports called it a tussle that only telecom policy wonks could love.

Maybe it’s a tussle that only telecom policy wonks could love, but if you are at all involved in the regulatory sphere you’ve just got to love that the battle of the corporate titans has now moved, Web 2.0 style, into the blogosphere, with Verizon and the Cable companies now using blogs to take pokes at each other…  If you are really interested in the argument, follow the links and join the conversation. We are going to spend the rest of the day worrying whether or not direct competitor blogging means that pundits are out of a job — again!

From the Technology Liberation Front:

Verizon’s Tom Tauke and NCTA’s Kyle McSlarrow take to fisticuffs in their comments (well worth reading and remarkably… candid) on the Verizon Policy Blog after Tom asked “Will Cable and FCC Thwart Consumer Choice?”

Dave Zatz at Zatz Not Funny writes:

In the talking typing heads policy battle currently raging across the blogosphere, I hereby declare the NCTA as winner. I actually have very little interest or knowledge of the topic at hand, however there can be only one… and Verizon’s lobbyist is still ending sentences with two spaces, while Cable’s lobbyist linked his rival’s blog. (Bonus 1/2 point to Cable for using WordPress, though they haven’t upgraded to 2.5.* yet.)

Perhaps the most salient point, and possibly the briefest, was made by Insight Communications CEO (and NCTA Executive Committee Member) Michael Willner (a blogger himself) after Tom and Kyle suggested taking the debate offline.

NO! Resist going back to the old Washington ways!! Don’t settle this in a beltway gin mill. This is the 21st Century and we all want a front row seat!!

We wouldn’t consider it.  When Kyle launched this blog, he spelled out its purpose clearly.

But we didn’t start this blog just to tell you all that. We launched this blog to talk about telecom policy. Today’s vibrant public policy discussions are driven by conversation and debate taking place online, so we hope this blog will contribute to that dialogue. We’ll be talking about proposed legislation and regulation at the federal, state, and local level. We’ll voice our support for changes that would lead to a better, more competitive technology landscape. When we think legislation is unnecessary or detrimental, we’ll talk about that, too. And, while we will certainly express our views, our goal is to have a dialogue… So, we’ll… invite people with whom we may not agree to engage in debates across their blogs and ours. We’re looking to cross post ongoing exchanges in an effort to provide you with the kind of information that helps you decide for yourself.

This was obviously an example of that, but this is only one salvo in a much broader and ongoing discussion and debate over telecom issues.  Keep your eyes peeled, there’s more to come.

(On two sidenotes, you can find NCTA’s statement on the FCC Decision here.  A sidenote to Dave Zatz: We’re big fans of WordPress, but haven’t upgraded due to a dependency on one plug-in that hasn’t yet upgraded.  Hopefully we’ll find a 2.5 compatible plug-in soon.  I’m working on it.)

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Insight Communications CEO Michael Willner recently launched a new blog discussing his company’s take on telecom policy. In the time the blog has been up, he has tackled issues from cable investment in wireless technology to customer service, and from a la carte to network management.

Yesterday’s post, titled Confessions of a Network Manager (Part I) takes a look at the consumer friendly reasons for network management practices. It’s a good read, and like much of his writing is a candid look at why operators manage their networks, why that’s good for you, and even a frank discussion of why companies would not want to talk openly about specific practices.

Network management is not your enemy — it is your friend, even if you’re a P2P enthusiast. Without network management, everyone’s online experience would melt down to a completely useless exercise. It would reduce the Internet to a chaotic free-for-all as if you built a 10-lane superhighway and didn’t have any traffic laws in place to keep the traffic moving.

The fact is, network management is absolutely necessary throughout the Internet, from the ISP’s all the way through to backbone providers. It happens everywhere on the Internet. And it’s a good thing that it does.

Bandwidth, throughout the Internet, is a shared asset. Accordingly, we all have to learn to live with one other as good neighbors. You don’t go to Joe’s Barbecue, an all-you-can-eat buffet restaurant, and proceed to eat all the food. The goodies are affordable because they are offered under law of averages and a shared economic model. If my brother-in-law, Norman, and a few of his buddies showed up every night, Joe would either have to raise the price for everyone or start charging by the pound.

I guess, to some extent, we created this debate ourselves. Many of us, myself included, didn’t really want to talk about how we managed our networks to keep the traffic flowing smoothly. We simply did it. Frankly, I believed that if we were totally transparent about it, certain people would figure out ways to defeat the rules of the road, making our management practices harder and more intrusive than we were wanting them to be.

Much of his writing is similarly inviting and personal. If you’re not reading it, you should take a look.

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