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	<title>CableTechTalk &#187; Fred von Lohmann</title>
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		<title>Watch what you want</title>
		<link>http://www.cabletechtalk.com/tech-discussions/2008/01/10/watch-what-you-want/</link>
		<comments>http://www.cabletechtalk.com/tech-discussions/2008/01/10/watch-what-you-want/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 16:20:00 +0000</pubDate>
		<dc:creator>Paul Rodriguez</dc:creator>
				<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Tech Discussions]]></category>
		<category><![CDATA[Digital Rights Management]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[EFF]]></category>
		<category><![CDATA[Fred von Lohmann]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[high definition]]></category>
		<category><![CDATA[Patricia Aufderheide]]></category>
		<category><![CDATA[Russell Frackman]]></category>

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		<description><![CDATA[Even though this is a gadget show, content&#8217;s role at CES increases with each successive year. Which makes sense, because most consumers ultimately don&#8217;t care about technology, they care about what they can accomplish with it. If you shell out for a new HDTV, what you care about is being to watch compelling hi-def programming. [...]]]></description>
			<content:encoded><![CDATA[<p>Even though this is a gadget show, content&#8217;s role at CES increases with each successive year.  Which makes sense, because most consumers ultimately don&#8217;t care about technology, they care about what they can accomplish with it.</p>
<p>If you shell out for a new HDTV, what you care about is being to watch compelling hi-def programming.  That&#8217;s one reason that Comcast&#8217;s Brian Roberts <a href="http://www.cabletechtalk.com/2008/01/08/comcast-ceo-brian-roberts-addresses-ces/">talked about</a> putting 1,000 HD &#8220;choices&#8221; in customers&#8217; homes by the end of 2008 (some media outlets erroneously reported this as 1,000 channels) and about rolling out a new system architecture by the end of the year that will let Comcast make half of 6,000 monthly On Demand movie options available in high definition.</p>
<p>(By the way, this is especially important for you if you paid a lot for your TV.  The Cox <a href="http://www.digitalstraighttalk.com/2008/01/ces_you_cant_be_too_wide_nor_t_1.shtml#more">Digital Straight Talk blog reports</a> that Panasonic has sold more than 3,000 of the 103-inch plasma displays they showed at last year&#8217;s CES, at a price of $51,000 each.)</p>
<p>The same goes for your home computer.  If you can watch video, whether streaming or downloaded, then you want as many available choices as possible. I often assume that if I can watch a show on TV, then there must be some way for me to watch that same show online, but that isn&#8217;t always true.</p>
<p><a href="http://arstechnica.com/news.ars/post/20080108-drm-is-dead-for-music.html">That topic came up</a> at the CES panel &#8220;The True Cost of DRM: What Can&#8217;t We Do Now?,&#8221; as it had <a href="http://www.cabletechtalk.com/2008/01/08/next-big-thing-the-future-of-television/">earlier</a>, with some comparison of digital rights management as it has evolved for music, as opposed to the current state of DRM for video.</p>
<blockquote><p>[Russell Frackman, Partner, <a href="http://www.msk.com/">Mitchell Silberberg &amp; Knupp</a>] took issue with [American University's Patricia] <a href="http://www.centerforsocialmedia.org/about/staff/paufder/">Aufderheide</a>&#8216;s singling out of Viacom. &#8220;What about the other side of the equation? How much are YouTube and Google going to pay?&#8221; he asked.</p>
<p>&#8220;They built a filter Viacom didn&#8217;t pay for,&#8221; countered [Electronic Frontier Foundation senior staff attorney Fred] <a href="http://w2.eff.org/about/staff/fred_von_lohmann.html">von Lohmann</a>.</p></blockquote>
<p>That&#8217;s one way of looking at it: A streaming video service may not have paid for rights-controlled content, but the rightholder didn&#8217;t pay for the actions of tracking down their content and then taking it off the service.</p>
<p>The process of moving toward a future in which viewers can watch any piece of content ever made at any time on any device will be a slow, incremental process.  The amount of available content increases all the time and that&#8217;s a good thing for everybody.</p>
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