Even as technology accelerates viewing choices, consumers drive the programming process and it’s the job of operators and programmers to satisfy customer content demands on whatever platforms they choose to use, top industry executives agreed during The Cable Show’s 2010 Opening General Session today. When it comes to navigating and managing the abundance of new delivery methods, “I think we have to pay attention to the consumer,” Time Warner Cable Chairman, President and CEO Glenn Britt said. “Let’s let the consumers tell us when they’re ready.”
With VOD, the Internet and mobile technologies driving a host of new content consumption complexities, “My job in my company is to enable all that for my customer,” Pat Esser, President of Cox Communications said.
