McSlarrow Defends Cable’s Right to Experiment
Kyle McSlarrow, President & CEO of NCTA, recently sat down for a chat with Nate Anderson of Ars Technica. Anderson has written about that conversation today in a post entitled
Cable: let us experiment with metered Internet.
First up, they discuss the issue of caps & metering, which was in the news last month.
McSlarrow doesn’t defend any model; he’s not even partial to metering, having happily lived under flat-rate plans himself for many years. He also won’t defend particular business plans, like those advanced by Time Warner Cable. But what he will defend is cable’s right to experiment.
“I’ve lived under a flat rate plan,” he said, “but I don’t assume… that’s it’s necessarily impossible to believe that you could have a different model in the future.”
That means experimentation, and lots of it, done in the most transparent well with full input from consumers. Without even doing the tests, McSlarrow says there’s simply no way to know whether certain business models will work better than others.
As usage increases over time, McSlarrow says that eventually something will have to be done to handle capacity issues.
“As demand goes in a certain direction,” he says, “someone’s going to have to build a network” to deal with “not just instantaneous peak but, more importantly, average peak usage. The whole point is to do it in a way, and to serve your customers in a way, that they have a great experience. If you fail on the network side to do that, particularly with our shared network, that’s a real problem.”
You can read the whole thing here.