If you’ve never seen the t-shirt TV up close, it’s hard to fully appreciate it.  I first saw these in New York a couple of years ago, and they really do make you stop in your tracks.

From the picture at left, it’s hard to fully appreciate the technology.  What is essentially a flat panel TV is sewn into the shirt and delivers full motion video with whatever your message may be. 

They draw quite a crowd of onlookers and even more people taking pictures.

The t-shirt TV is the brain child of a guy named Adam Hollander with Brand Marketers.  Adam wasn’t available to chat, but his spokesmodels tell me you can hire the shirts for your promotions or just buy them outright.

Is this what the future of mobile marketing looks like?