Since this has been a busy week, it seemed like a good time to provide an update on the broadband stimulus implementation process. I’ll refer you back to this earlier video from NCTA President & CEO Kyle McSlarrow and our White Paper; we think a strong broadband infrastructure is a good thing and we think the use of grants to promote broadband is a good thing, but we also think the funds ought to be used efficiently and we think the process ought to be fair & transparent.

On Monday, James Assey, Executive Vice President of NCTA, participated in a Roundtable on Nondiscrimination and Interconnection Obligations.

As part of the stimulus package, funding was included to “establish a Broadband Technology Opportunities Program for awards to eligible entities to develop and expand broadband services to rural and underserved areas and improve access to broadband by public safety agencies.” NTIA and RUS, the agencies that are implementing BTOP, are holding a series of public meetings, and Monday’s event was part of this. In broad terms, “Nondiscrimination and Interconnection Obligations” refers to how networks interact with each other and exchange traffic.

That’s a whole lot of background to set-up the statement that Assey delivered, which can be accessed on our website, along with a summary.

On Tuesday, NCTA Associate General Counsel Steve Morris spoke on a panel at another public meeting. Andrew Feinberg at BroadbandCensus.com provided coverage:

The statutory guidelines provide a good start in determining standards, said Morris. Morris invoked President Obama’s call for a transparent process, and said it be governed by a merit-based system of seven objective measurements to be shared between NTIA and RUS.

Job creation and preservation should be first and foremost among the selection criteria, Morris said. Preference should also be given to those applicants that can complete build-out within the statutory time periods, and that are able to maintain projects afterwards.

Infrastructure should be built out first the “last mile,” Morris said. And programs that target schools, libraries, and other “public interest” institutions should be ranked ahead of those that don’t, he added. Further considerations could be cost per capita and relative expense compared to other forms of communication, he said.

On Wednesday, NCTA responded to a Request for Comments on the FCC Report On Rural Broadband Strategy; those comments can also be found on our website. Essentially, we called for complete interagency communication and coordination; transparency; a set of coherent and clearly defined goals; an update of the FCC’s universal service and pole attachment policies; and an initial focus on extending broadband facilities to unserved areas and underserved populations.

Also this week, Representatives Joe Barton [R, TX-6] and Cliff Stern [R, FL-6] sent a letter to NTIA, RUS and the FCC about the broadband stimulus funds. You should read the letter, but some of the key points are:

• Stimulus funds should go where broadband mapping has been completed
• Funding should go to the unserved over the underserved
• We should stimulate demand rather than supply
• These efforts should be technologically & competitively neutral
• We should fund economically efficient projects

Today, we started trucking equipment over to the Washington Convention Center here in D.C. A crew will start setting up our Broadband Nation exhibit over the weekend (see this previous post).

Broadband Nation is our 20,000-square-foot interactive exhibit at The Cable Show.  This exhibit will demonstrate the many ways in which broadband technology has changed the way Americans live, work and play.  It’s a hands-on opportunity to experience a wide variety of innovative new technology products and services available both now and possibly in the future for the home, school, and office, as well as specialized applications for medical centers, schools, and retail and entertainment outlets, among others. Broadband Nation seeks to capture in tangible ways how broadband has, and will, alter the everyday life of Americans; the exhibit will provide a good rationale for the broadband stimulus funding.

Next week, there will also be a couple sessions at The Cable Show that will focus on this issue.

• Wednesday, April 01, from 3:00 – 4:15 p.m., the session “21st Century Communications Policy: The Role of the States” will feature a conversation with State Public Utility Commissioners examining (like it says in the title) the states’ role in this process.
• Friday, April 03, from 11:00 a.m. – 12:15 p.m., the session “If We Build It, Will They Log On: Barriers to Broadband Adoption and Use” will look at how to drive adoption of broadband applications within the medical, education, safety and environmental/energy sectors.

In addition to the earlier CES panel on the DTV Transition (which had focused on the coupon program and retailers), there was another session later that afternoon entitled “Goodbye Analog Hello DTV” which examined current educational efforts to get the public ready for the big change.

The panel started with remarks from Meredith A. Baker, Acting Assistant Secretary for Communications and Information, National Telecommunications & Information Administration (NTIA), outlining how the Digital-to-Analog Converter Box Coupon Program is going so far. She indicated that consumers can expect to start receiving their coupons in late February and also said that of people contacting NTIA for information on the program, 74% were using the website and 26% were using the phone number.

Then a discussion followed, with moderator Jason Oxman, Vice President, Communications and Member Relations, Consumer Electronics Association; and a panel made up of members of the DTV Transition Coalition: Debra Berlyn, President, Consumer Policy Solutions, Federal Affairs Consultant, AARP; Jonathan Collegio, Vice President, Digital Television Transition, National Association of Broadcasters; Catherine Seidel, Chief, Consumer & Governmental Affairs Bureau, Federal Communications Commission; Rob Stoddard, Senior Vice President, Communications and Public Affairs, National Cable & Telecommunications Association; and Tony Wilhelm, Director, Consumer Education and Public Information Television Converter Coupon Program, NTIA (panel pictured in order, from left to right).

Everyone painted a very positive picture of how education efforts have been going so far, but there were a couple of key takeaways. The panel said that the measure of success is in terms of awareness, not response. As Seidel said, “Some people do get the message, but don’t act.” Collegio warned that for consumers who wait until the last minute to get a converter, there will be a lag until they get their coupon which may mean some people will be left out on February 17, 2009.

Berlyn said that AARP was particularly concerned about groups like seniors, minorities, non-English speaking households, disabled persons, and those living in rural and tribal areas. She also said there was concern about consumers knowing how to connect the converters once they obtain them and suggested that local community groups such as Meals on Wheels may be useful in working directly with consumers.

NTIA is focused on over-the-air population, said Wilhelm. Households that don’t get television via cable or satellite are most in need of information about the Transition. The key questions are where these people are to be found and where the key markets are. For example, Wilhelm noted that Los Angeles is the #1 over-the-air market and that along the Mexican border, there are a larger number of over-the-air households. Coupon requests will allow NTIA to track the consumer response and make mid-course corrections.

The initial stages of education efforts seem to be effective, with consumers’ questions evolving over time and becoming action-oriented. As Stoddard noted, there is a need for “articulate communication” which helps people understand when they need to do something and when they don’t.

For more on cable’s education initiative, visit our Get Ready for Digital TV site (also available en Español).