Posts Tagged ‘second screen’

It’s the most wonderful time of the year! March Madness is arguably the single most fan-centric, participatory, interactive, and multiple-screen-encouraging sports event out there. Through a partnership between CBS and Turner’s TNT, TBS, and TruTV, fans have access to all 67 games of NCAA March Madness 2013.

Second screens are taking over our living rooms, changing our TV experience, and revolutionizing how we engage with content. So this week’s #broaddata jumps into the numbers and checks to see if there’s any serious statistical support for these new TV viewing trends.

Canalys reported last week that over 1/3 of all PCs delivered in 2012 were Tablet computers. Of those, about half were Apple tablets – either an iPad or an iPad mini.