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	<title>CableTechTalk &#187; Sony</title>
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		<title>Sony &amp; Cable Craft Two-Way Agreement</title>
		<link>http://www.cabletechtalk.com/tech-discussions/2008/05/27/sony-cable-craft-two-way-agreement/</link>
		<comments>http://www.cabletechtalk.com/tech-discussions/2008/05/27/sony-cable-craft-two-way-agreement/#comments</comments>
		<pubDate>Tue, 27 May 2008 20:50:31 +0000</pubDate>
		<dc:creator>Paul Rodriguez</dc:creator>
				<category><![CDATA[Tech Discussions]]></category>
		<category><![CDATA[Plug & Play]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[tru2way]]></category>

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		<description><![CDATA[Earlier today, we issued the announcement: Sony Electronics and Major U.S. Cable Operators Negotiate National &#8220;Two-Way&#8221; Plug and Play Solution.
Here&#8217;s some of the coverage:

Sony Embraces tru2way
Sony, Cable Bury Two-Way Hatchet
Sony signs up to support tru2way
Sony to Build &#8216;Tru2way&#8217; Interactive TVs
Sony + Tru2way = No More Set-top Boxes?
Sony commits to &#8216;Tru2way&#8217; TV

For more on tru2way, watch [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier today, we issued the announcement: <a href="http://www.ncta.com/ReleaseType/MediaRelease/Sony-and-Cable-Operators-Negotiate-National-Two-Way-Plug-and-Play-Solution.aspx">Sony Electronics and Major U.S. Cable Operators Negotiate National &#8220;Two-Way&#8221; Plug and Play Solution</a>.</p>
<p>Here&#8217;s some of the coverage:</p>
<ul>
<li><a href="http://www.broadcastingcable.com/article/CA6564321.html">Sony Embraces tru2way</a></li>
<li><a href="http://www.multichannel.com/article/CA6564316.html">Sony, Cable Bury Two-Way Hatchet</a></li>
<li><a href="http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/">Sony signs up to support tru2way</a></li>
<li><a href="http://www.pcmag.com/article2/0,2817,2309865,00.asp">Sony to Build &#8216;Tru2way&#8217; Interactive TVs</a></li>
<li><a href="http://newteevee.com/2008/05/27/sony-tru2way-no-more-set-top-boxes/">Sony + Tru2way = No More Set-top Boxes?</a></li>
<li><a href="http://news.cnet.com/8301-10784_3-9953015-7.html">Sony commits to &#8216;Tru2way&#8217; TV</a></li>
</ul>
<p>For more on tru2way, watch <a href="http://video.msn.com/video.aspx?mkt=en-us&amp;vid=a4d4416d-3e32-4922-bb39-b21460f41c51&amp;fg=rss">this CNBC interview with CableLabs&#8217; President &amp; CEO Dick Green</a> that took place at our recent annual event <a href="http://blog.thecableshow.com/">The Cable Show</a>.</p>
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