Posts Tagged ‘tru2way’

In the early days, cable television didn’t use set-top boxes, since only over-the-air broadcast channels were being carried. With the advent of cable programming, which was transmitted on midband frequencies, came the initial wave of basic converter boxes that were necessary to convert the cable feed to an analog RF signal so it could be displayed on a TV set.

The telecommunications technology future, presented in the present. CableNET, run in partnership with CableLabs® is a showcase found on The Cable Show ’09 Floor for content and services that cable customers may see and experience in the near future.

Exciting news: Comcast and Panasonic announced today the first retail deployment of tru2way. Specifically, the two companies announced the arrival of the first tru2way VIERA HDTVs at retail outlets in Chicago and Denver and officially declared the tru2way platform active in those two markets.

There have been quite a few announcements in recent months about cable’s progress towards deploying tru2way, but unfortunately, there continues to be some confusion in the blogosphere about the future of CableCARDs and exactly how tru2way devices will work.

NCTA President & CEO Kyle McSlarrow will participate in a National Press Club “Newsmaker” Media Briefing today at noon (ET). In his address, entitled “Cable’s Broadband Platform: Innovation for the Consumer,” he is expected to challenge the notion that there is a rivalry between innovation taking place at the edge of or in the network.

During our recent conference, The Cable Show, I took a camera over to CableNET, a technology exhibit that’s been held for 16 years. Its goal has always been to show “…next-generation broadband technologies and services that cable operators are expected to deliver to consumers in the near term.” I wanted to capture something about tru2way, since that set of technical specifications has been in the news lately.

When I was at The Cable Show last week, I dropped by the CableNET exhibit and shot this video on tru2way. [youtube=http://www.youtube.com/watch?v=L6skGydhG2g]

Earlier today, we issued the announcement: Sony Electronics and Major U.S. Cable Operators Negotiate National “Two-Way” Plug and Play Solution. Here’s some of the coverage: Sony Embraces tru2way Sony, Cable Bury Two-Way Hatchet Sony signs up to support tru2way Sony to Build ‘Tru2way’ Interactive TVs Sony + Tru2way = No More Set-top Boxes?

Tracy Swedlow’s Internet radio program TV of Tomorrow Show had a panel on this week to review events from The Cable Show. The panel was made up of: Steve Borelli, VP of Marketing & Business Development at Integra5 Industry analyst, Leslie Ellis (author of the popular Multichannel News column, “Translation Please”) Will Kreth, Director of Product Management for Interactive TV at Time Warner Cable Alex Libkind, Founder and COO of Zodiac Interactive Mike Malcy, VP of Marketing & Business Development at Vidiom Systems Gary Sohmers, Chairman & President of Interactive Meet and Greet Entertainment (IMAGE) You can listen to the episode NCTA 2008 Post Show Review online or download it here.

Light Reading updated their Cable Show Photos yesterday. They have some interesting pics from the show floor. Don’t forget about the CableCares photo stream on Flickr and make sure to upload some of your own pics of CableCares with the tag, “cablecares”.

Lots of news came out of this year’s Show. Let’s review a few headlines. Esser: Cox ‘On the Verge’ Of Advanced Ads Comcast invests in P2P video-delivery startup TiVo, cable companies to offer digital adapters New Nortel solution powers home convergence Bandwidth Expansion and More Panasonic Displays tru2way Products at NCTA Symposium All In The Same Canoe But Can They Row Together?

Comcast CEO Hints at Canoe Chief NCTA Tech Sessions Preview Panasonic Showcases Tru2way Tech at Cable Show ‘08 Motorola and Cisco show off SDV tuning adapters Samsung Shows Tru2way Technologies The CableNET Booth tour at The Cable Show NCTA and TiVo Announce Progress on Switched Digital Adapter for TiVo DVRs The Cable Show (Day Two): A devastation tour, future-gazing and fragmentation Convention Buzz: Strong Results and WiMax (Michael’s Insight blog)

What a beautiful day today. It’s going to be in the upper Seventies. Here’s what’s going on today. The big highlights are CableCares activities and the tru2way Developer’s Conference.

One of the key events at the upcoming show is the tru2way Developers Conference, on the weekend of May 17-18. Not familiar with tru2way? Formerly known as the OpenCable Application Platform, it’s a set of industry specifications for the delivery of interactive services.

I neglected to mentioned that Brian Roberts had three guest appearances as part of his presentation. Toshihiro Sakamoto, President of Panasonic AVC Networks Company, came out to talk about the two tru2way-enabled HD sets that will be available later this year, as well as the AnyPlay device.