A pretty hilarious moment (for me anyway) occurred on today’s edition of the syndicated television program Martha. During the last segment of today’s show, host Martha Stewart had her guest Sheraton Kalouria, the president of broadcasting for Martha Stewart Living Omnimedia, demonstrate how to use Video on Demand.

(If you’re somehow unfamiliar with VOD, read more here.)

The hook appears to be that Martha Stewart On Demand is now available through Comcast and Cox. In the segment (summarized here), Kalouria took remote in hand and showed Martha how to navigate through the menus and find the content you want, available for free.

The Martha Stewart On-Demand channel features a wonderful selection of things the company is best known for: crafts, weddings, pets, and food. Under each section is a selection of content from our programs, including “The Martha Stewart Show,” “Martha Stewart Living,” “Petkeeping with Marc Morrone,” and “Everyday Food.”

This is part of a growing trend of cable operators beefing up their VOD libraries to give more content to their customers. It was pretty funny to see a big media mogul like Martha scrolling through on-screen menus, but it was probably a great learning experience for her viewers to be exposed to the VOD platform.