There are a few interesting nuggets to mull over from last week’s show. It really did feel like the first time that cable played a major role at CES. Heck, we’re not the only ones in that position; just as Comcast’s Brian Roberts was the first cable executive to address CES, General Motors Chairman and CEO Rick Wagoner was the first auto exec to do so. It’s great that we’re in the game, but it begs the question of what we do next.

Will Richmond had a post about how content players and consumer electronics companies will deal with their intertwined future:

…both industries recognize that we are moving into what I would call the “experience era” for video. That’s to say, success with consumers is going to rest more on these industries’ ability to deliver superior experiences which integrate content and technology in new and compelling ways. Rather than oohing and ahhing about their new TV’s picture quality or how hilarious a certain episode was, going forward consumers will increasingly cite “how cool” something is.

“How cool” are code words for “how compelling is the experience”. The new currency of video hipness will require that when I invite friends to my house and want to show off, I need to have more than just a honking-big screen or a digital collection of old programs - those will be commonplace. Instead, the experiences are what will matter. Things like seamlessly accessing broadband content on my TV, interacting with it — along with other viewers — from my couch, and moving it around my house for playback anywhere, in a snap. Delivering these types of experiences (and more) is the new competitive bar that content and technology firms should be aiming for.

Cable is currently offering choice, value and convenience, by which I mean lots of viewing options, hi-speed data access, hi-def pictures, time-shifting options, attractive bundling options, and so on. I guess for some people what once seemed extraordinary can become commonplace.  But there is even more in the works. While I won’t go into detail here, cable does have some “cool” new things coming up that should prove to be pretty compelling.

Tags: cable, CES

This entry was posted on Thursday, January 17th, 2008 at 1:54 pm and is filed under Cable Companies, Technology Showcase. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.