I had hoped to live-blog the Television 2.0 panel, but unfortunately was running late getting in (I took a stroll through one of the exhibit halls first, more on that later). By the time I got set up, I was mostly committing notes from the earlier segment and trying to keep track of the rest. So I’ll give you a recap.
The panelists included Luke Bradley-Jones (BBC Worldwide America), Steven Canepa (IBM), Doug Lee (MGM), Terry Mackin (Hearst-Argyle Television), Rishi Malhotra (HBO On Demand and Multi-Platform Marketing), Ryan O’Hara (TV Guide Network), and Jeff Weber (AT&T). The discussion focused on the changing ways consumers engage in entertainment and the changing television platform in a panel moderated by Shahid Khan (Interactive Broadband Consulting, LLC).
Bradley-Jones, recalling his trip to Vegas said he watched someone next to him viewing Pirates of the Caribbean on his Nano. He suggested that that would be the exception rather than the rule and he did not believe that consumers would consume long-form video in that way. He suggests that is an oddity likely limited to people attending CES.
This became a recurring theme of the panel. Lee agreeing with Bradley-Jones, suggested that long-form via personal devices is not appealing, but suggests that people may want to watch portions of long-form in that way. His example of The Good, The Bad & The Ugly as a movie too long for consumption that way, but he thinks people may want to watch pieces of it.
I’m not sure if that’s really true and would like to see some stats (if the companies have them) on research that indicates people won’t watch long-form content that way. It may be a chicken/egg discussion that people aren’t doing it now simply because it’s a new technology. Only the early adopters are really consuming mobile video. With advances in devices, and a marketing focus, would that change?
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